The Effect of Electronic Words of Mouth and the Attributes of Tourism Products on Visiting Interest and Decision

This study aims to analyze the effect of electronic words mouth, attributes tourism products on visiting decisions through an interest in Dago Dreampark tourism. research uses a quantitative approach with descriptive and verification designs. The sample used is 384 respondents who are visitors social media users. Analysis data using method Structural Equation Modeling-Partial Least Square (SEM-PLS). results showed that path coefficient was positive indicated word-of-mouth had significant interest. R-squared value generated this included standard model strength visit interest, which has decisions, positive, R-square strong model.